Innovation is not an option for today’s industry. For days gone by decade, transformation and globalization of the industrial economy have produced vast new challenges for industry. As the practice of product design has expanded both in social and economic impact and in technological complexity, so have the demands upon innovative service systems.
Industry R&D has changed its traditional corporate and business R&D model to a far more globally integrated and customer-centric R&D. Companies want for ways to include increasing innovation into their products to deliver value-added services with their customers with an extended business important thing. Most companies are clinging to what we call the invention model still, centered on a bricks-and-mortar product development R&D infrastructure.
However, the world’s invention landscape has changed. Innovation is not about new product development just; it also refers to the creation of new value-added services to transform better productivity and performance. For instance, GE Medical changed its name to GE Healthcare Technologies to expand its business opportunities. Companies such as IBM and Apple are also changing to be smart service business market leaders. The goal of this special issue is to handle the transformation of today’s products into innovative product-service systems. Because of the rapid growth in methodologies, tools, intelligence, and technology, this special issue will offer a proper contribution to service-sector entities as well as service users’ daily lives.
The issue provides a global community forum for delivering academically-thorough research and case studies in both theoretical development and applied research in the area of service creativity design. Its purpose is to discuss the solid development of state-of-the-art customer-centric service designs through technology-enabled methodologies and tools. Distinctively, it intends to disseminate research in the service science from customer-centric service experience designs that directly address the problem of capturing and meeting the hidden customer needs in today’s global and linked product and service infrastructure.
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